Usunier, Jean‐Claude: search on Z-Library

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1

Religions as brands? Religion and spirituality in consumer society

Stolz, Joerg, Usunier, Jean-Claude

Journal:

Journal of Management Spirituality & Religion

Year:

2018

Language:

english

File:

PDF, 1.61 MB

english, 2018

2

Using linguistics for creating better international brand names

Usunier, Jean-Claude, Shaner, Janet

Journal:

Journal of Marketing Communications

Year:

2002

Language:

english

File:

PDF, 143 KB

english, 2002

3

Corporate branding: an interdisciplinary literature review

Melewar, T.C., Fetscherin, Marc, Usunier, Jean‐Claude

Journal:

European Journal of Marketing

Year:

2012

Language:

english

File:

PDF, 268 KB

english, 2012

4

Guidelines for effective intercultural business negotiations

Usunier, Jean-Claude

Journal:

Strategic HR Review

Year:

2019

File:

PDF, 57 KB

2019

5

Doing Business in the 21st Century with the New Generation of Chinese Managers: A Study of Generational Shifts in Work Values in China

Ralston, David A., Egri, Carolyn P., Stewart, Sally, Terpstra, Robert H., Usunier., Jean-Claude

Journal:

Journal of International Business Studies

Year:

1999

Language:

english

File:

PDF, 324 KB

english, 1999

6

A test of the quasi-circumplex structure of human values

Amandine Perrinjaquet, Olivier Furrer, Jean-Claude Usunier, Ghislaine Cestre, Pierre Valette-Florence

Journal:

Journal of Research in Personality

Year:

2007

Language:

english

File:

PDF, 581 KB

english, 2007

7

The shift from manufacturing to brand origin: suggestions for improving COO relevance

Usunier, Jean‐Claude

Journal:

International Marketing Review

Year:

2011

Language:

english

File:

PDF, 155 KB

english, 2011

8

Comparative thick description

Whitelock, Jeryl, Usunier, Jean‐Claude, Sbizzera, Stéphane

Journal:

International Marketing Review

Year:

2013

Language:

english

File:

PDF, 339 KB

english, 2013

9

French international business education: A pessimistic view

Jean-Claude Usunier

Journal:

European Management Journal

Year:

1990

Language:

english

File:

PDF, 861 KB

english, 1990

10

Product Ethnicity: Revisiting the Match between Products and Countries

Jean-Claude Usunier and Ghislaine Cestre

Journal:

Journal of International Marketing

Year:

2007

Language:

english

File:

PDF, 4.52 MB

english, 2007

11

Does the trust game measure trust?

Marius Brülhart, Jean-Claude Usunier

Journal:

Economics Letters

Year:

2012

Language:

english

File:

PDF, 218 KB

english, 2012

12

Comment: Further considerations on the relevance of country-of-origin research

Jean-Claude Usunier, Ghislaine Cestre

Journal:

European Management Review

Year:

2008

Language:

english

File:

PDF, 468 KB

english, 2008

13

Relevance in business research: the case of country-of-origin research in marketing

Jean-Claude Usunier

Journal:

European Management Review

Year:

2006

Language:

english

File:

PDF, 1.59 MB

english, 2006

14

Cognitive, demographic, and situational determinants of service customer preference for personnel-in-contact over self-service technology

Françoise Simon, Jean-Claude Usunier

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 366 KB

english, 2007

15

Social status and country‐of‐origin preferences

Usunier, Jean‐Claude

Journal:

Journal of Marketing Management

Year:

1994

Language:

english

File:

PDF, 1.21 MB

english, 1994

16

Business Time Perceptions and National Cultures: A Comparative Survey

Jean-Claude G. Usunier

Journal:

Management International Review

Year:

1991

Language:

english

File:

PDF, 1.45 MB

english, 1991

17

Personifying Country of Origin Research

Israel D. Nebenzahl, Eugene D. Jaffe and Jean-Claude Usunier

Journal:

Management International Review

Year:

2003

Language:

english

File:

PDF, 1.90 MB

english, 2003

18

Product Ethnicity: Revisiting the Match Between Products and Countries

Usunier, Jean-Claude, Cestre, Ghislaine

Journal:

Journal of International Marketing

Year:

2007

Language:

english

File:

PDF, 142 KB

english, 2007

19

Cultural, National, and Industry-Level Differences in B2B Web Site Design and Content

Usunier, Jean-Claude, Roulin, Nicolas, Ivens, Björn Sven

Journal:

International Journal of Electronic Commerce

Year:

2009

Language:

english

File:

PDF, 442 KB

english, 2009

20

Oral pleasure and expatriate satisfaction: an empirical approach

Jean-Claude Usunier

Journal:

International Business Review

Year:

1998

Language:

english

File:

PDF, 130 KB

english, 1998

21

Language as a resource to assess cross-cultural equivalence in quantitative management research

Jean-Claude Usunier

Journal:

Journal of World Business

Year:

2011

Language:

english

File:

PDF, 225 KB

english, 2011

22

CONSOMMATION OSTENTATOIRE ET VALEURS ASIATIQUES

JEAN-CLAUDE USUNIER

Journal:

Décisions Marketing

Year:

1997

Language:

french

File:

PDF, 1.45 MB

french, 1997

23

A comparison of trust and reciprocity between France and Germany: Experimental investigation based on the investment game

Marc Willinger, Claudia Keser, Christopher Lohmann, Jean-Claude Usunier

Journal:

Journal of Economic Psychology

Year:

2003

Language:

english

File:

PDF, 187 KB

english, 2003

24

MARKETING INTERNATIONAL || ÉDITORIAL

Jean-Claude Usunier

Journal:

Recherche et Applications en Marketing

Year:

1986

Language:

french

File:

PDF, 320 KB

french, 1986

25

Atomistic versus Organic Approaches

Usunier, Jean-Claude

Journal:

International Studies of Management and Organization

Year:

1996

Language:

english

File:

PDF, 1.93 MB

english, 1996

26

Social Anthropology, Business Studies, and Cultural Issues || Atomistic versus Organic Approaches: An Illustration through Cross-National Differences in Market Research

Jean-Claude Usunier

Journal:

International Studies of Management and Organization

Year:

1996-1997

Language:

english

File:

PDF, 1.90 MB

english, 1996-1997

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